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Thanks to eager beavers using social media—and my own constant online presence—I get bombarded by requests to like everything.

Please like my Facebook acting page.

Please like my IMDb page.

Please like the movie page for Garage Door Killers IV: Suburban Nightmare. 

Okay, that last one is made up (I hope), but not a day goes by that I don’t see someone asking for my support. I get it. We all need support, especially those of us in the creative fields where rejection is a regular occurrence. At the same time, the constant flow of these types of requests generally means I am no longer playing close attention to any of them, and that’s not who I want to be.

So I decided to Like only pages I truly have a reason to like. In order to do that, I came up with criteria to follow when faced with a request. It’s a short list but it helps me tremendously.

1. You’re someone I have actually worked with and would recommend openly.

2. You’re someone whose work I have seen first-hand and would like to work with.

3. You’re someone championing a cause that I deem important.

4. You’re providing a product or service that I have used and would openly recommend.

5. You’re providing a product or service that I haven’t used but would still openly recommend based on my existing knowledge of it.

Based on this list, I may have to take another look at my existing “likes” and make some edits. Naomi Grossman, you’re safe. Some other actors I hastily liked may not be so fortunate.

Naomi Grossman as "Pepper" in American Horror Story

Naomi Grossman as “Pepper” in American Horror Story

What is unfortunate about the Like process is the ease in clicking a button and doing nothing else. Sure, we increase the likes on a particular page but it doesn’t prompt any “brand loyalty” along the way. For me, stopping to make a conscious choice to like a page means I am more likely to truly like what the page represents and more likely to share it with others.

In 2011, I spent the month of September actively promoting other people’s projects every day. It felt great to invest the time in raising awareness of what friends were working on, and I plan to do the same next month. In the meantime, I leave you with a link to check out. It’s the Facebook page for a non-profit called Girls Above Society, and the founder is a teenage actress/model in Houston. I commend her on her efforts to selflessly help shape the next generation.

GIRLS ABOVE SOCIETY 

Girls Above Society

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