Not a day passes when I don’t see hundreds of actors post links on social media inviting us to check out their demos, auditions, Facebook pages, IMDb pages, websites, new headshots, or some other related visual element of the business. While each one of these things is important in marketing yourself, it can end up contributing to the “noise” online and fail to truly draw (and keep) the attention of peers and anyone casting projects. So I have a challenge for you and your acting career: can you create a “me-free marketing” week?
Me-Free Marketing means you don’t mention yourself in any of your social media posts, with one exception. If you’re responding to a casting notice, mention yourself. Otherwise, the entire 7-day period is devoted to marketing yourself without attempting to focus on your talents, your skills, or your goals.
How can that be done and still allow you to remain engaged on Facebook, Twitter, or any social media option you regularly use? It’s simple. You put on the focus on what interests you, what you enjoy, and what you value—without making the direct connection to yourself. Continue reading