Not a day passes when I don’t see hundreds of actors post links on social media inviting us to check out their demos, auditions, Facebook pages, IMDb pages, websites, new headshots, or some other related visual element of the business. While each one of these things is important in marketing yourself, it can end up contributing to the “noise” online and fail to truly draw (and keep) the attention of peers and anyone casting projects. So I have a challenge for you and your acting career: can you create a “me-free marketing” week?
Me-Free Marketing means you don’t mention yourself in any of your social media posts, with one exception. If you’re responding to a casting notice, mention yourself. Otherwise, the entire 7-day period is devoted to marketing yourself without attempting to focus on your talents, your skills, or your goals.
How can that be done and still allow you to remain engaged on Facebook, Twitter, or any social media option you regularly use? It’s simple. You put on the focus on what interests you, what you enjoy, and what you value—without making the direct connection to yourself.
10 Me-Free Marketing Ideas
- Share your interests. Devote your social media real estate to posting an article, a photo, or a quote, or any content you feel is worthy of people’s attention. Put it out there for all to see. Avoid any “I like this because” type statements.
- Start a conversation. Consider what you have observed within the industry lately or within your local or regional market. Post a timely and topical comment on an acting-related page with the intention of using it as a place for dialogue. It could be about a film, a trailer, a festival, auditions, bookings, demos, or anything you want. Create a call to action by saying you’re interested in the perspective of others.
- Join a conversation. Look for topics that interest you and make a comment to enlighten others on the subject being discussed.
- Ask questions. Start with what you want to know more about but broaden the question to allow the answer to serve a large group of actors.
- Correct misinformation. Using attribution and referencing recognizable sources, such as name talent, directors or writers, clear up any misleading or false information you see.
- Promote others. Promote the work of peers, acting coaches, directors, and anyone you feel deserves the spotlight. It need not be someone you have worked with directly.
- Offer hands-on help. Help is always needed by someone and you can provide a service of some kind. It might involve being a reader for a friend’s taped audition, providing a rehearsal space for a fellow actor, or giving someone a ride to a live audition.
- Organize an event. It could be a simple as a table read. You’re an actor and you know other actors. That makes you valuable for writers who would benefit from hearing their script read by actors.
- Volunteer. Yes, volunteer. It’s a terrific way to meet people outside your field, learn new things from them, and get a sense of how new people respond to you in a setting with less pressure than the audition room. If it’s an industry-related event, it’s a chance to show you are service-minded and invested beyond what’s in it for you.
- Attend industry events. For this week, you’re not there to promote yourself. You’re there to support others. Play that supporting role well.
As you can see, this list isn’t exhaustive. I’m sure you can find many other ways to market yourself within your local and regional acting communities without relying solely on asking everyone to like your Facebook page or find you on IMDb. Take the 7-day challenge and see how this fresh approach to engaging with people online and in person can lead you in new directions and lead you to new relationships and new roles.